The Hiller Instinct: Hiller Instinct: Romney ad

First of all, it's our ad, not his.

It's the type of ad candidates love to use during campaigns...quick turn-arounds of news events where they think they've done well, and can show themselves in their best light.The news event we used was the Governor's state-of-the-state speech last night...adding an interview today.

Political Ad :

In the bluest of blue states, Mitt Romney is a respected Republican--who says what no other Massachusetts politician dares to:

"We have sex education in our schools; let's also have abstinence education in our schools."

He's a family man with family values:

"It's nice being called 'Governor" but it's even nicer being called Ann Romney's husband...Ann"

He'll invest in our future:

"My budget will raise state education aid to its highest level ever... the highest level of local aid in state history."

Mitt Romney: looking great for oh-eight.

(end of ad)

Andy Hiller
"As going away present, would you say,"I'm Mitt Romney and I approve that message?"

Mitt Romney
"...no...because I’m not sure what you're going to put in front of it. But I’m Mitt Romney and I approve of Andy Hiller."

Andy Hiller
"I'm gonna take that speech and make your first Presidential ad."

Mitt Romney
"I'm happy to see ads that come from you but I’m not sure they're going to ever be aired for anything real."

Actually, this ad is precisely as real as Romney's run for the White House--meaning, it may not be real right now, but could be at anytime. Romney might change the tag line, though: "looking great in oh-eight" isn't very moving.

Does "Mitt happens"sound Presidential? No. So flush it.

I'm Andy Hiller and that's my instinct.

(Copyright (c) 2006 Sunbeam Television Corp. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)