Special Report: Cure Breast Cancer Plates

But now, two Massachusetts women say there's one message missing on our highways: a license plate for breast cancer research.

Deb McNeill, a 3-year survivor breast cancer survivor, says, "We like to think that we've moved away from just the awareness of having the magnetic ribbon on a car, to having a plate with the ribbon that is doing something."

And Janice Connolly-Laubenstein lost her sister Diane to breast cancer. Now, the two women want to find a cure for this deadly disease. So they're fighting for a license plate that will raise much needed money for breast cancer research.

"If we were to issue 10,000 plates over a 5 year period and all of those people renew those plates, we would make a million dollars for breast cancer research," McNeill says.

Deb and Janice have a long road ahead of them. They need 1,500 drivers to sign up for the license plates. They're not even half way there yet.

Using buttons, bright pink shirts and banners, Janice, Deb and a small army of women are working the streets throughout the state.

The journey for this license plate started 6 years ago by Janice's sister before she died.

“She definitely wanted to help and make a difference. And she has, she really has and she's continuing through Deb and I," Connolly-Laubenstein says.

The license plate costs $40 for the first year. More than half of that total goes to breast cancer research at Tufts New England Medical Center. But when you renew your plates, the entire amount goes to research. The hope is to cure this deadly disease here at home one car at a time.

To sign up for a license plate or for more information --

Cure Breast Cancer Plate