Special Report: Insolia High Heels

High heels are a must have for the fashionable set. And along with that come aches and pains. Now a man, not a woman, is fighting back.

"Designers think woman should be painful in high heel shoes, that how could it be good if it doesn't hurt you? It's supposed to hurt you. I found that really obnoxious and I find that irritating and annoying," founder of Insolia, Dr. Howard Dananberg, said.

So Dr. Dananberg decided it was time to help woman's feet. Months of research ended with the creation of Insolia.

"It's very hard to show the actual product because it’s invisible," Dr. Dananberg said.

Dr. Dananberg created a technology that gets rid of the pain with high heels.

Here's how it works. When you wear high heels it's like standing on a steep hill.

"When that happens all day long you become fatigued and tired and your feet hurt," Dr. Dananberg said.

Dr. Dananberg says that's because you're in a bad position.

But in shoes with Insolia they're designed to help you become more balanced by putting weight in your heels as well as the balls of your feet.

"You're tilted backwards. So now what happens is you stand up straight. You don't have the forward lean the shoe is creating. But you have the illusion of that in the appearance of the shoe itself," Dr. Dananberg said.

Sylvana Demers, a working mother of two slipped on a pair of shoes at JC Penny with Insolia technology, and won't take them off.

"I don't feel uncomfortable," Demers said. "I don't feel like I'm leaning forward, my ankles, my knees, they don't bother me."

So kick off your old heels and step into a pair of Insolia equipped shoes. Maybe you'll find comfort and style do go together.

(Copyright 2005 by The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)