PepsiCo to enter premium water market with 'Om'
NEW YORK (AP) -- PepsiCo plans to jump into the premium bottled water market with a drink called Om, following the popularity of Coca-Cola's Smartwater.
The soda and snack food company, which also makes Aquafina bottled water, plans to launch the line next year, according to the trade publication Beverage Digest.
PepsiCo Inc. has so far been on the sidelines when it comes to the premium water segment, which includes brands such as Evian and Fiji.
A representative for PepsiCo, based in Purchase, N.Y., declined to comment or provide any details.
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