Jay-Z, Beyonce lose Blue Ivy trademark battle

BOSTON (WHDH) -- Jay-Z and Beyonce have lost a battle against a Boston-based company and cannot trademark their baby daughter's name.

The couple filed an application to trademark Blue Ivy shortly after her birth. But the U.S. patent and trademark office ruled in favor of the company Blue Ivy which has had the name since 2009. The company plans weddings and other special events.

The company's owner says she was ready to fight for the name.

“I’m embracing this opportunity. I think it's crazy and funny and we can’t take life too seriously. But in so many ways I refuse to let them remove my livelihood from me. So I do have a serious streak to me, but I think all in all, how could I not enjoy this?” said Veronica Alexandra owner of Blue Ivy.

The company's owner says she has gotten business because of the legal battle.