Emerson students sell over 35,000 Boston Strong shirts
BOSTON (WHDH) -- Since Marathon Monday more than $20 million has been generated by a fund to help victims of the bombings. A portion of that is coming from the sale of shirts showing support for those affected.
Nick Reynolds watched the horrific images of the bombings at the Boston Marathon unfold from his room at Emerson College. Not long after, he and his friend Chris Dobens thought of the words Boston Strong.
“We came up with it organically. We were thinking live strong, we were thinking army strong, that sort of thing. So we figured Boston Strong, that kind of mantra,” said Reynolds.
They decided to make a t-shirt with those words using the Boston Marathon colors.
“We thought simple colors, simple message,” said Reynolds.
All the proceeds go to help victims of the bombings. Dobens quickly put the marketing lessons he learned at Emerson College to work.
“Started putting #BostonStrong over Twitter, just getting the name out there and seeing where it would take off and literally it just flew off,” said Dobens.
The two had a modest goal -- sell 110 t-shirts. A week later they sold more than 35,000 and have raised $500,000.
“It’s hard to imagine 35,000 shirts out in the world. You know people wearing them. It’s really cool. We’re really excited about that part of it. Seeing Boston Strong everywhere,” said Reynolds.
The shirts sell for $20 -- $5 goes to pay for the shirts and printing. The rest goes to the One Fund Boston. The men get nothing but the satisfaction of knowing they’re helping.