'T' to unveil new ads to increase courteous behavior
BOSTON -- The MBTA is unveiling new advertisements to encourage courteous and polite behavior on trains and buses. The advertisements are being posted this week inside subway cars and buses.
General Manager Jonathan Davis, a daily MBTA user, asked the MBTA’s marketing department to develop this new campaign to encourage better behavior of ‘T’ passengers.
There are five different signs that will be posted. The advertisements show a newspaper clipping with a headline that features what one might consider as a pet peeve while on the ‘T’. Such headlines include: Man gives up seat for pregnant woman, woman covers mouth while sneezing, couple takes own trash from blue line train, passenger refrains from loud cell phone conversation and crowd waits patiently while others exit train.
Below the newspaper clipping, a tag line reads: “Courtesy shouldn’t be big news. Please, simply do the right thing...”
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