MBTA mulls selling station names
BOSTON (AP) -- Bostonians have long known their subway stops by iconic names such as Copley, Park Street, Government Center and Haymarket.
But those names could sound somewhat different under a plan being offered by the cash-strapped MBTA to sell naming rights to subway stations to corporate or commercial sponsors.
The proposal presented on Tuesday to the finance committee of the T's board of directors would allow high bidders to attach their corporate names to the existing names of subway stations.
The Boston Globe reports that transit officials believe the sale of naming rights for the 11 most prominent subway stations could garner more than $18 million a year for the deficit-ridden system.
Officials say one company, JetBlue, has already expressed interest in putting its names on a station.