Company creates interactive holiday display for charity
BOSTON (WHDH) -- There are millions of windows in the Boston skyline, but only one is sending wishes out over the city.
A Boston company, with a primo spot in the Back Bay, can boast having the largest holiday card in the city.
“There’s a yeti and there’s narwhals and there’s all these fun little penguins. So that’s what you’ll see from outside and if you tweet you’ll also make those animals move across the screen and you’ll also get a thank-you tweet sent back to you,” said Courtney Doyle of ISM Travels.
For every tweet expressing your holiday wish, ISM Travels will make a donation to the Lazarus House, a shelter in Lowell that makes wishes come true for women and children in need.
The people at the company knew they had to do something cool with their huge window that overlooks Boylston Street and Berkeley Street, but pulling that off was complicated.
They spend days constructing the screen, creating the animations and the special holiday messages. Then they had to build the computer programs to connect it all to social media, making it interactive.
Everyone in the 40-person company worked in some way on the presentation, often staying late to get it just right.
“It’s really fun and people have been stopping by and tweeting at it, so it’s been great,” said Doyle.
The window will stay animated through the end of the month.
The holiday card with a purpose is making the city and some lives that much brighter.