Newtown holds 'cash mob' to increase business

NEWTOWN, Mass. (WHDH) -- The affects of the recent school shootings at Sandy Hook Elementary School continues to be felt across the Connecticut community.

Businesses in Newtown have seen a decline in sales since the December tragedy, so the community decided to hold what a “cash mob” to help drum up business.

“These businesses were just shut down. The locals weren’t coming,” said one man.

“People weren’t coming in that live around the area for haircuts or shopping because either they couldn’t get here or because they just couldn’t be in the town because of the feeling, the hurt,” said Marci Benitez.

About two dozen local stores and businesses took part in last weekend’s “cash mob” event, aimed at getting more customers through their doors with special deals.

Benitez, who owns two businesses, offered coupons hoping people will return.

“It’s been busy. People are coming in, just to look and browse and buy and shop,” said Benitez.

The question is whether the “cash mob” will be the boost these businesses need.

Regardless of how long it takes, Benitez said Sandy Hook will bounce back.

“We are strong and that we all stick together and help each other out,” said Benitez.

Shoppers were asked to spend at least $20 at any store in Newtown. Those who want to help, but can’t make it to the businesses can call and donate over the phone.