David Hasselhoff iced coffee ads stolen from stores
SOMERVILLE, Mass. (WHDH) -- David Hasselhoff iced coffee ads are being stolen from Cumberland Farm stores all across New England.
He's played a lifeguard, worked with a talking car and he used to be a judge on NBC's America’s got talent. Now, David Hasselhoff works for Cumberland Farms.
His face is everywhere trying to tempt you to buy a refreshing iced coffee. But coffee isn’t the hot item here -- it's the ads themselves, with his picture on them. And they're being stolen from stores all over New England.
“One of my friends whose nickname at school is Hasselhoff so we saw this sign and my roommate took it for him. It’s in her house right now when we got back to school it will be in my friend’s room,” said one woman.
The signs are so popular, they have stores keep a close eye on them so they don't walk out the door.
“I’ve never had anyone steal any but it doesn’t surprise me,” said Esther Francke, Cumberland Farms employee.
One store in Braintree hasn't had any stolen yet but that doesn't mean people don't want get their hands on the Hoff.
“It’s crazy. They keep offering. They come in -- we probably get customers probably every night asking to buy the Hasselhoff poster,” Francke said.
“I don’t know, man. I don’t know. It’s just like Germany, the Hasselhoff thing is really hot I guess. I don’t know,” said Greg Mandel, customer.
Cumberland Farms said, "Although we are flattered our customers have become attached to our iced coffee ads, we do not encourage theft. The Hoff is there for all to enjoy."
They also said they don't know how many ads have been stolen but they keep getting calls from stores for replacements.
In Somerville, they're just waiting for the Hoff to take off.
It was Hasselhoff’s 60th birthday on Tuesday, so it would only be fitting to celebrate his renewed popularity.