Wine brand's four-word label causes controversy

SALEM, N.H. (WHDH) -- A wine bottle’s four-word label is causing controversy in New Hampshire.

If the label is read out loud too fast, some say the wine has an inappropriate name -- and that has two lawmakers wanting a bottle ban that would pull the brand off store shelves.

The Italian red wine’s brand name has four words. Read out loud, the label spells out a four-letter vulgarity.

At least two executive councilors are questioning the State Liquor Commission's judgment allowing a wine with a shock label to be sold at several state stores.

One executive was quoted in a local newspaper saying, “This isn't the welcome mat New Hampshire should display for tourists.”

The four-letter word has infiltrated the mainstream before. Britney Spears released a music video of her song, “If You Seek Amy.”

But most of the people in New Hampshire 7News spoke with said the wine label isn't a big deal.

“Yeah, I feel great about it. It’s live free or die right? So it’s freedom of speech, you can put anything on wine. You can make anything you want. It’s America,” one man said.

The winery that sells the brand says the bottom line is if the wine sells, it will stay on the shelves.