NBC to live stream over 3500 hours of Olympics video

LONDON (NBC) -- The London Olympics begin in two weeks and people will be able to watch the Summer Games in more ways than ever before.

From mobile apps to YouTube and Facebook, NBC plans to live stream over 3,500 hours of Olympics video.

When the Olympics begin, the coverage onslaught will go beyond just TV.

"You’ll be hit with the Olympics in every single screen you look at. It’s pretty much going to be inescapable," said Bridget Carey, Senior Editor of cnet.com

NBC's teaming up with YouTube to live stream more than 3,500 hours of events on nbcolympics.com. Cnet.com Senior Editor Bridget Carey says the effort is unprecedented.

"No one's put tech to the test like this. No one has done streaming to this level," Carey said.

For the first time, those Olympic streams will also be available on both Apple and Android mobile devices.

An app called NBC Olympics Live Extra will let customers of television service providers access that streaming coverage.

"We're really trying to do new things, break new ground, give Olympic content to the fans of the Olympics no matter where and when they want it," said Rick Cordella, NBC Sports.

Rick Cordella is Senior Vice President for digital media at NBC Sports. He says that flexibility extends to a second mobile app simply called NBC Olympics. It will provide additional games content, including a primetime companion feature to serve as a second screen experience during the competitions.

"You have this culture, where we're holding tablets in our hands, and our smart phones in our hands while we're watching TV," Carey said.

And that allows for lots of social sharing. NBC's teamed with Facebook for an Olympics page to host comments and exclusive content and poll some of the social network's 900 million users about Olympic topics.

"We hope that people, cubicle dwellers across America, will tune in online, and on their apps to watch this content," Cordella said.

That’s along with the traditional way of watching the Olympics on TV.