Patriots celebrate 12-12-12 with deals, giveaways

UNDATED (WHDH) -- The Patriots celebrated the special date 12-12-12 in honor of Tom Brady’s number.

The Patriots announced on their Facebook page that 12-12-12 meant ‘all Brady, all day.’

The team offered a 12-percent discount at the team’s pro shop and offered free admission to the Hall at Patriot Place from noon to one on Wednesday.

They also promised Brady giveaways for Facebook and Twitter fans throughout the day.