Red Sox PA announcer dies in Sturbridge crash

STURBRIDGE, Mass. (WHDH) -- The Boston Red Sox public address announcer Carl Beane was killed in a one-car crash in Sturbridge on Wednesday.

Beane, 59, has been the PA announcer at Fenway Park since 2003.

Beane was traveling northbound on Holland Road in Sturbridge, crossed double solid lines, left the road and hit a tree and a wall, according to Worcester District Attorney Joseph Early Jr.

Beane had a heart attack and lost control of his car.

"They got the took the branches and got the door open and police officers got him out and then they worked on him," said Middy Marino, a witness.

But it was too late -- Beane had died.

"He was a great guy. He was a member of our local church ever since he -- I can remember. He was a great friend to my mom who past away seven years ago," said Megan Smith, a neighbor.

There were no other passengers in the vehicle.

Red Sox President and CEO Larry Lucchino said Wednesday night, "We are filled with sadness at this tragic news...no one loved his role with the Red Sox more than Carl did...all of Red Sox nation will remember his presence, his warmth, and his voice."

David Ortiz paid tribute to Beane on twitter, writing:

"My thoughts and prayers go out to the family of Carl Beane. Stepping up to the plate at Fenway won't be the same."

The crash remains under investigation.

The Red Sox play the Cleveland Indians Thursday night at Fenway; team officials say Beane will be honored with a tribute before the game.