BlackBerry maker to cede most consumer markets

TORONTO (AP) -- Struggling BlackBerry maker Research in Motion says it will cede most consumer markets and focus on business customers.

RIM has been struggling amid growing competition from Apple's iPhone and various devices running Google's Android software. It has been popular among business customers and has been trying to enter consumer markets in recent years with limited success.

CEO Thorsten Heins says the company can't succeed "if we tried to be everybody's darling and all things to all people."

He made the remarks during a conference call after RIM announced quarterly results that fell short of Wall Street expectations.

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