WHDH.com Privacy Policy
This Privacy Policy describes the types of information collected from
you, what we do with it, and with whom we share it for this website www.whdh.com. (Site). This Privacy Policy applies
only to information collected by or through the Site. It does not apply to
information obtained by other means. Your privacy is important to us. It is
your responsibility to carefully review this Privacy Policy before providing
any information through this Site, especially personal information. If you
have any questions about this Privacy Policy or Site, or if you wish to
unsubscribe from Site services for which you have previously registered, please
contact us at webmaster@whdh.com or write
to us at WHDH-TV, 7 Bulfinch Place, Boston, MA 02215, ATT: WHDH.com webmaster.
Please review this Privacy Policy and the accompanying
Terms of Use for the websites carefully. Your use of our sites signifies your
agreement to the Privacy Policy and Terms of Use.
Information We Collect
Personal Data is any information that can be used to identify a specific
individual, such as your name, email address, home address or phone number. We
collect Personal Data whenever you visit the Site to, for example, register for
certain services on-line; agree to participate in on-line surveys; request
certain on-line information from us; participate in chat rooms, blogs or other
user forums; or participate in on-line contests and promotions sponsored by us.
We also collect such information when you register for wireless services via
your mobile phone or other wireless devices. Because participation in these
activities is completely voluntary, the user has a choice whether or not to
disclose this information. The type of information requested or collected by us
includes user contact information (such as name and email address) and user
demographic information (like gender or age).
Aggregate and anonymous data is information that does not identify you
specifically including data collected automatically through operation of the Site
(AA Data). Like many sites, the Site makes use of browser "cookies"
or other similar technologies to collect AA Data. Cookies are files written to
a user's hard disk and read by the server programs to inform a website if the
user has previously visited that site. We use cookies to improve your user
experience by delivering content specific to your interests, saving your
password so you don't have to re-enter it each time you visit our sites,
tracking progress and number of entries in activities that require registration
or entry, such as sweepstakes and for other purposes. You can set your browser
to reject cookies or to alert you when cookies are being used, but it is
possible that some parts of the Site will not function properly if you do so.
Our Use of Your Information
We will use your Personal Data for the purposes for which it was
provided. For example, if you provided Personal Data to enter a contest or
sweepstakes, we will use it to register you and will use your contact
information to notify contest winners and award prizes. We may also use your
Personal Data to provide you with information about features, services and
other offerings that may be of interest to you. Cookies and similar tools may
be used to relate your use of the Site and AA Data to Personal Data obtained
from you. If any AA Data is linked with Personal Data, the linked AA Data will
then be treated as Personal Data.
AA Data collected through surveys will be used for purposes of
reporting survey results and monitoring or improving the use and satisfaction
of this site. We may also use Personal Data in aggregate form for purposes of
research or analysis. In order to better understand and serve users of the
Site, we often conduct research on customer demographics, interests and behavior
based on Personal Data we gather. Although this aggregated data may be based
in part on Personal Data, it does not identify you personally. We may share
this type of AA Data with a variety of third parties, including affiliates,
agents and current and prospective business partners.
We use AA Data collected from the Site for site administration,
advertising and promotional purposes, and we may share such information with
various third parties. For example, IP addresses are used to administer the
Site and to provide AA Data to advertisers about the volume of use on the Site.
We track and record IP addresses that access our site for reporting and
profiling purposes only. We also gather anonymous browsing habits of our
visitors to better identify content preferences. Clickstream data and
demographic AA Data may be shared with our advertisers and business partners.
Disclosure of Personal Data
We reserve the right to share Personal Data with our affiliates. If
you do not want us to share your Personal Data with our affiliates for their
marketing purposes, you may opt-out of such sharing by contacting us at webmaster@whdh.com.
We sometimes hire other companies to perform certain business-related
functions on our behalf, such as hosting specific portions of the Site,
maintaining databases, administering contests, providing wireless services and
mailing information. When we hire a third party to perform these functions,
that third party will only be provided with the Personal Data it needs to
perform its function, and is required to afford the same level of protection to
your Personal Data. We may also share Personal Data with pre-screened third
parties for their marketing or promotional purposes. If you prefer that we not
share your Personal Data in this way, you may opt-out of such sharing by
contacting us at webmaster@whdh.com.
For third-party sponsored contests, sweepstakes or promotions, we may request
Personal Data from you that may be shared with the sponsor.
Disclosure Exceptions
We may disclose Personal Data without providing you with a choice
under the following limited circumstances: a) to protect the legal rights,
privacy or safety of WHDH, or its employees, agents and contractors; b) to
protect the safety and security of visitors to our Site or other properties; c)
to protect against fraud or other illegal activity or for risk management
purposes; d) to respond to inquiries or requests from governmental authorities;
e) to permit us to pursue available remedies or limit the damages that we may
sustain; f) to enforce our Terms of Use; or g) to comply with the law or legal
process.
If WHDH or its affiliates make a sale or transfer of assets or is
otherwise involved in a merger or business transfer, we may, in our sole
discretion, transfer, sell or assign your Personal Data to a third party as
part of or in connection with that transaction. Upon such transfer, the
Privacy Policy of the acquiring entity will govern the further use of your
Personal Data.
Third Party Advertising
The ads appearing on this Site are delivered to you by several third parties. These
third parties' websites and advertisers, or the advertising companies that work
on their behalf, may use technology to send (or "serve") ads directly
to your browser. We may also enter into agreements with outside companies that
possess technology that allows the Site to customize the advertising and
marketing messages you receive on the Site. This data (including clickstream
data about your activities on our Site) may be shared with these companies for
this purpose.
Third Party Cookies
In the course of serving advertisements to this site, a third-party advertiser
may place or recognize a unique cookie on your browser, or use Javascript,
Pixel Tags and other technologies to deliver advertisements, to collect
information about the effectiveness of their advertisements, and to collect
anonymous information about your visits to the site (but not your name, address
or other Personal Data). While we use cookies in other parts of our website,
cookies received with these ads are not being collected by us and we do not
have access to this information. If you would like more information about this
practice and to know your choices about not having this information used by
these companies, we suggest you visit www.networkadvertising.org.
Linking and Framing
This Site contains links to other sites. This Site is not responsible for the
privacy practices or the content of such websites. Occasionally when linking to
another site, you may still see our Site's logo or frame. This is to provide
you with a seamless experience when visiting our Site. In these cases you are
no longer on www.whdh.com and are now on
a different website whose information collection practices may differ from
ours. These sites may send their own cookies to you and may collect data and
make use of that data in ways that this Site would not. You should check the
applicable privacy policy to determine how other sites will use the information
collected from you.
Security
This site has reasonable security measures in place to protect the loss, misuse
and alteration of the Personal Data under our control. Please remember that no transmission
of data over the Internet is guaranteed to be safe from intrusion. Email may
pass through many computer systems, and should not be considered as a secure
means of communication unless encrypted. Even then, information is only as
secure as the encryption method. Access to Personal Data is limited to a very
small number of employees with a defined need and is password protected.
Choice/Opt-Out
You can use the Site without providing any Personal Data, but if you do not
provide Personal Data, you may not be able to use certain services or
features. Our Site provides users the opportunity to opt-out of receiving
communications from us and our partners at the point where we request
information about the visitor. You will also notice in all free email
subscriptions generated from this website there is an unsubscribe link at the
bottom of the message. Simply click on this link to go to a page that allows
you to unsubscribe from any or all of the lists you are subscribed to. In
addition to using the unsubscribe page, you can send an email to webmaster@whdh.com or write to us at WHDH-TV, 7
Bulfinch Place, Boston, MA 02215, ATT: WHDH.com webmaster.
Correct/Update
If you desire to change or modify information previously provided you may email
webmaster@whdh.com. We will take
reasonable steps to update or correct the Personal Data you share with us.
Children and Privacy
The Site is a general audience site and does not knowingly collect
personally identifiable information from children under the age of 13 without
verifiable parental consent. If you are under the age of 13, please do not
provide personally identifiable information of any kind whatsoever.
Message Boards, Chat Rooms, Blogs and Other User Forums
Please remember that information posted to message boards, chat rooms,
blogs and other user forums becomes public information. Use caution when
posting. Please see our Terms of Use for the standards of behavior that must
be followed when using these portions of the Site.
Applicable Law
We control and operate this Site from the United States. The Site is
not intended to subject us to the laws or jurisdiction of any state, country or
territory other than that of the United States. Please note that we do not
represent or warrant that the Site is appropriate for use in any particular
jurisdiction. Those who choose to access the Site do so at their own
initiative and are responsible for complying with all local laws, rules and
regulations.
Contacting the Website
If you have any questions about this privacy statement, the practices of this
site, or your dealings with this website, you can contact:
Webmaster
webmaster@whdh.com
Changes to This Policy
We may make changes to this policy from time to time. We will post changes to
this policy here, so be sure to check back periodically. We will generally use
information in accordance with the privacy policy under which the information
was collected. If, however, we are going to use users' Personal Data in a
manner different from that stated at the time of collection we will notify our
users via email or by posting a notice on the site for 30 days.
Last Updated: February 5, 2009
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